How to never run out of high-value content (while making more sales)

By Espen K. Morten, Co-Founder @ Kineticus

The problem

Everyone talks about “creating content consistently” and that “your content should be generating leads”.

But nobody talks about the real bottleneck…

Where the heck do you find enough good ideas?

Most people:

• Sit and stare at a blank page.
• Try to come up with hooks out of thin air.
• Rely on inspiration showing up when they need it.

That’s not a system. That’s a gamble, and it just takes too much time.

The reason you’re stuck isn’t because you’re bad at writing content - it’s because you’re trying to “invent” instead of “mine” content.

In reality, you’re already sitting on a pile of gold…

You just don’t see it yet.

This is me after implementing this system:

This framework gives me new content ideas continuously, while I’m just talking to clients or team members. Let’s get into it.

The paradigm shift