How to stop posting into the void and start getting seen
A guide written by Einar Hjelle Løkling, CEO @ Kineticus
Look, I get it. Another LinkedIn algorithm guide. Groundbreaking.
But here's the thing: you're spending hours crafting posts that get seen by 47 people (12 of whom are bots, and one is your mom). Meanwhile, someone with half your experience is getting 10K views, landing clients, and building an actual business on LinkedIn.
The difference? They know what the algorithm wants.
Me before learning about how the LinkedIn algorithm actually worked.
This isn't vague "just be authentic" advice. This is the actual breakdown of how LinkedIn decides whether your post lives or dies. The specific tactics that increase engagement. The exact ways to stop people from scrolling past the post you spent hours creating.
I'm giving you the entire playbook - the same insights people charge $497 for in courses you'll never finish.
Why? Because I'm tired of seeing good content get buried while engagement bait thrives. And if you read this and still want help implementing it... well, that's what the end is for.
Let's get into it.
The algorithm is the manager. Your post is the comedian. The scrollers are the audience.
If the audience laughs, claps, or leans in (clicks "...see more," comments, shares) - the manager books you for a bigger stage. If the audience sits there bored? You're done for the night.